My first post for “Musings on Marketing and Magic” is about the inside job of business success. By that I mean that our business success depends on our inner state of being – physically, emotionally, mentally, and spiritually.
Especially for those of us who are solopreneurs, coaches, and healers: we ARE the brand of our business, we ARE the message, we ARE the marketing face, and we are the service that we deliver. If we show up in any way where people feel unable to connect with us, they are less likely to engage with us and ultimately won’t purchase our services.
There are different parts to it and I will talk about them in future posts, but today I want to focus on an obvious one, which is confidence: The more I feel confident in who I am and what I have to offer, the more that translates into people perceiving me as an expert in my specific area.
Confidence can be especially tricky when we are empaths – we can feel the projection of others, the judgments, the comparisons – it can really easily undermine our confidence when we are engaging with others.
And, of course, when we are out and sharing our business message, we WILL encounter some of those negative energies projected onto us. So, it is our job to stay connected within ourselves and develop energetic boundaries that allow us to clearly distinguish what is ours and what are projections so that we are at choice what we allow in.
I would love to hear how you maintain your energetic boundaries and confidence!