Infuse Your Marketing Message With Your Own Unique Essence to Make It Come Alive
What is the difference between random acts of marketing and cohesive marketing action? It’s something I see many conscious solopreneurs struggle with. We might hear from someone “I have great success getting clients using XYZ marketing activity” and then we go and try that activity, hoping for the same success.
We may place some Facebook ads, send out the occasional newsletter, connect with some people on social media, and so on. And more often than not, we end up being disappointed, because we don’t get the same results.
What often happens is that the marketing activity that the successful solopreneur implemented was actually part of a larger marketing strategy.
And beyond any marketing strategies, there is also something more subtle at play here. Successful solopreneurs are deeply connected to their marketing message. They infuse any interaction with their ideal clients with that message. Not only that, they actually use their own unique essence to make that message come alive and resonate with their ideal clients.
You can say that cohesive marketing is intention in action: the intention that we embody through our own unique essence and express through our marketing message with every single marketing activity
Until next time – be magical!