Are You in Search of a Marketing Silver Bullet?

Are you in search of a marketing silver bullet, that one perfect activity that is easy to implement and extremely effective in filling your practice to capacity in no time? I often see solopreneurs look to see what others do and then jump into that activity in the hopes of success.

When we haven’t created inner alignment by developing our own marketing strategy, our positioning and messaging, it is tempting to follow the lead of others and try the marketing activity that they swear by only to find out that there’s more to it than it looked like and the results don’t manifest either.

But, at least initially, that’s ok, because there’s another marketing activity that someone else is swearing by and why not give it a try? And so it goes… It’s so easy to jump from one tactic to another, always in search for that one magic marketing tactic.

Without a marketing strategy that is truly aligned with who we are, what we have to offer, and whom we are offering it to, we simply move from one potentially green marketing pasture to the next. However, the grass on the other side of the fence isn’t greener; it’s the grass that we are consistently watering that is truly growing. This holds true for our marketing efforts as well.

Until next time – be magical!