Marketing Requires the Courage to Be Seen Building a business in general requires a lot of courage and if the foundation for the service that you provide is YOU, marketing in particular is not for the faint of heart! As coaches, healers, and creative entrepreneurs, we...
Bringing Empathy into Our Sales Conversations I recently had a fun and insightful conversation with Bill Cushard from Helping Sells Radio about empathy and sales. We talked about the shift in perspective that happens when we employ our empathic skills in our...
Empathy Is a Critical Tool in Our Sales Tool Box In today’s Musings on Marketing and Magic I talk about empathy as a critical tool in our toolbox as part of the sales process. We’ve probably all had the experience of dealing with a pushy sales person – the classic...
Save time and money by building your own website Why would you build your own simple website? Developing a website the traditional way can be extremely time-consuming and costly. You’ll either spend lots of money on a designer or you spend a lot of time figuring out...
It’s better to have a simple website than no online presence at all My motto last year was “good enough.” I had decided to make video the focus of my marketing content creation strategy for the year and realized early on that I could easily spend all year...
What is the purpose of having a website? In today’s Musings on Marketing and Magic I’m taking a look at the different purposes a website can serve and whether to build something yourself or work with a professional. Many coaches and solopreneurs think about their need...
Do I need a website as coach or solopreneur? In today’s Musings on Marketing and Magic I want to address a question that often comes up with solopreneurs, which is “do I need a website?” There are different opinions about it. Some solopreneurs use their Facebook...
The Inner Leadership Skill of Clarity In today’s Musings on Marketing and Magic I talk about shifting your mindset from being a coach, provider of a healing modality or some other service to being a business owner who offers a certain service. In my experience this...
Courage needs continuous nurturing as a business owner In today’s Musings on Marketing and Magic I talk about shifting your mindset from purely being a coach or practitioner of some kind to claiming an additional role – that of a business owner. If we approach...
Building a successful business requires a mind-set of business owner Today’s musings on marketing and magic are about moving from “having a practice” to running a business. As coaches, healing professionals, and creative entrepreneurs, we often become self-employed...
Turn your relationship with marketing into one of LOVE In today’s Musings on Marketing and Magic I talk about falling in LOVE with marketing. Our mindset and our intentions direct our marketing actions and the impact those actions have. To create the success you want...
Marketing presence without fear of potential negative feedback Today’s Musings on Marketing and Magic is how we can create and sustain marketing presence as an empathy or highly sensitive and manage our fear around potential negative feedback to our message. For...
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