Marketing Visibility Is an Act of Courage Building a business in general requires a lot of courage and if the foundation for the service that you provide is YOU, marketing in particular is not for the faint of heart! As coaches, healers, and creative...
How do you engage in marketing with integrity? I often hear from solopreneurs, coaches, and healing arts professionals that they feel uncomfortable doing any marketing because it feels inauthentic, manipulative, or sleazy to them. And certainly, when you look...
How to get started building your own website One of the first questions to ask yourself is: how technically savvy am I and am I willing to dive into technical details? There are really powerful website platforms available and if you aren’t afraid to dive...
Are You in Search of a Marketing Silver Bullet? Are you in search of a marketing silver bullet, that one perfect activity that is easy to implement and extremely effective in filling your practice to capacity in no time? I often see solopreneurs look to see...
Sustaining our business while quickly evolving personally In today’s Musings on Marketing and Magic I talk about how to create a sustainable business in these fast-changing times. Change and transformation are “in the air” right now. You can feel it everywhere from...
Self-care is the basis of working in and on our business In today’s Musings on Marketing and Magic I take a look at how we spend our time as an empath or highly sensitive entrepreneur to be successful. You may have heard about the concept of needing to work both in...
Marketing procrastination through perfection in today’s Musings on Marketing and Magic I’m talking about business success being an inside job, and focusing on the topic of procrastination and perfection. When we look at our procrastination, we can often identify an...
Marketing procrastination through comparison In today’s Musings on Marketing and Magic, I talk about how to avoid procrastination with marketing as an empath, highly sensitive, or introvert entrepreneur. Procrastination can show up differently for every person, but...
The struggle of defining a marketing niche In today’s Musings on Marketing and Magic I talk about the struggle of defining a marketing niche as a conscious entrepreneur. Many conscious solopreneurs, coaches, and healers I talk to have a hard time deciding on their...
Radical self-care as ethical responsibility In today’s musings on marketing and magic I am looking at a deeper sense of self-care. We are all familiar with the concept of self-care in support of feeling more energetic and full of vitality. And this can often be an...
Self-care as we relate to thousands of people Do you ever wonder why learning to manage empathy and sensitivity has become so important these days? Where in the past we would be exposed to maybe 200 people throughout our life time, we now encounter that many people on...
The energy of marketing and resistance Continuing with the theme of business success as an inside job, in these musings on marketing and magic I’m focusing on turning resistance into manifestation. If you have been around for a while, you know that building a business...
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