Do I need a website as coach or solopreneur?
In today’s Musings on Marketing and Magic I want to address a question that often comes up with solopreneurs, which is “do I need a website?” There are different opinions about it. Some solopreneurs use their Facebook business page as their web presence. And many marketing experts will tell you that the most important thing is to get clients and not to waste time and money on a website that is usually not revenue generating (unless you sell online courses).
Don’t spend a lot of time building a huge web presence
I would agree that you don’t want to spend a lot of time building a huge web presence, especially if you aren’t quite clear on your niche or message yet. However, I do believe that having a website is a way to show your ideal clients that you are actually serious about your business, that your business is legit. In that sense, your website is a calling card; something that people can find when they search for your name online.
But have a simple, professional-looking web presence
With that being said, I wouldn’t recommend spending a lot of time and money on it when you are starting out. Even a simple, single webpage can look professional and will allow you to talk about your services and yourself, your expertise and why you do what you do, and, of course, how to contact you.
Creating a web presence also helps in defining who you are working with and the message around what you are offering. It can be a wonderful testing ground to see what messaging your ideal clients resonate with. And there is nothing more helpful in getting clarity than having to put words down about what it is that you are doing. It’s one thing to have it in your head and talk to people about it. But writing it down succinctly for your website really brings focus to it.
What is your take? Is a website a must-have as a solopreneur?
Until next time – be magical!