Musings on Marketing and Magic
Marketing Visibility Is an Act of Courage
Marketing courage comes in many flavors: e.g. the courage to stay the course even without immediate success or the courage to use a bold marketing message.
How to do marketing with integrity
You have to adapt marketing formulas and make it your own. Or you can learn the marketing basics and create your own personal approach fully attuned to your authentic self.
How to get started building your own website
How do you get started building your own website? One of the first questions to ask yourself is: how technically savvy am I and am I willing to dive into technical details?
Are you in search of a marketing silver bullet?
Without a marketing strategy that is truly aligned with who we are, what we have to offer, and whom we are offering it to, we simply move from one potentially green marketing pasture to the next.
Consciously Use Your Creativity in Your Marketing – Give Your Audience a Taste of Your Authentic Self
Marketing in its highest form is creatively engaging and building connections with people who may be potential clients.
Marketing is not for the faint of heart!
Marketing requires the courage to be seen for providers such as coaches, healers, and creative entrepreneurs, which makes business success an inside job.
PODCAST: Bringing Empathy into Sales Conversations
Bringing empathy into the sales process doesn’t mean that we are standing by passively as our potential client comes to a purchase decision.
Why empathy is a critical tool in the sales process
Empathy is a critical tool in our toolbox as part of the sales process. It helps us to build strong connections with potential clients.
Why building your own website makes sense
Building your own website saves you lots of time and money, while providing you with an online calling card, legitimacy, and a way to clarify your message.
It’s better to have a simple website than none at all
Having a simple website is preferable to no presence – it shows that your business is legit. New tools make it easy even without any technical knowledge.
What is the purpose of a website?
Before you make any other decisions about your new website, the most important thing is to determine what your main purpose with it is.