In today’s Musings on Marketing and Magic I will continue with the topic of business success being an inside job, specifically around the issue of overwhelm and marketing that many empath entrepreneurs experience.

What I often hear from other solopreneurs, coaches, and healers is that they find marketing overwhelming and therefore either don’t do it at all or engage in it reluctantly.

The overwhelm with marketing can come in many forms: e.g. it might be easy for you to come up with marketing ideas, but the thought of having to implement them is simply overwhelming. You may not know where to start, or all that information on different marketing tactics feels just mind-boggling.

This one has certainly been true for myself. I was trained to come up with comprehensive, multi-layered marketing campaigns and that’s what I first tried to apply to my own business. I would end up with so many moving parts, all depending on each other in some form, that it felt completely exhausting just looking at it – I had to learn that there is a difference between marketing as a solopreneur and being part of a corporate team J and that starting small and simple and incrementally adding to my marketing was the best way for me. Consistency is ultimately what’s important here.

And there is another form of overwhelm that can happen with marketing, especially for those of us who are empaths, sensitives, intuitives, or introverts, and that is the interaction with others and the potential for energetic drain. Setting aside all the marketing tactics and technicalities, marketing in its highest form is about connecting with people – whether in person or online – and the more we interact, the higher the probability that we take on others’ emotions, that we get drawn into their vibration. And that vibration can be quite low, especially online where social norms of interaction can easily be thrown out the window.

So, what do we do about this kind of overwhelm? I have found that the most important thing is my inner clarity and a connection to my “why” so that I don’t get thrown off-track; I also make sure to set my own personal energetic boundaries before I go out to network or go online to interact with others; and then there are also purely practical boundaries you can put in place, e.g. I decided to check in twice a day into my social media accounts for 30 minutes each time rather than being connected to it all day long. That way I don’t get sucked into all the different stories, distractions, and dramas.

How does this overwhelm show up for you?

Read part 1 of How to deal with overwhelm as an empath entrepreneur.