Bringing Empathy into Our Sales Conversations

I recently had a fun and insightful conversation with Bill Cushard from Helping Sells Radio about empathy and sales. We talked about the shift in perspective that happens when we employ our empathic skills in our interactions with prospective clients.

One of our key take-aways was that bringing empathy into the sales process doesn’t mean that we are standing by passively as our potential client comes to a buying decision, but rather that using powerful questions and empathically listening to their needs and preferred future is a proactive way in designing solutions that are the right fit for them.

You can listen to the podcast on Bill’s website or via your preferred provider Apple Podcast, Spotify, or Stitcher.

Until next time – be magical!