Do you ever think “I just hate marketing my business…”?

Britta Fischlin marketing services

Britta Fischlin, PCC

Authentic Business & Marketing Coach, Consultant, Trainer, Speaker

July 2, 2019

Our internal relationship to marketing defines the outcome

Today’s Musings on Marketing and Magic continue around the theme of business success being an inside job and I will focus on our internal relationship to marketing and how it impacts the outcome of our marketing efforts.

Many coaches, healers, and other conscious entrepreneurs I talk to tell me “I simply hate marketing and sales” or “I feel so sleazy doing marketing and sales” – there are countless variations to this theme, but if you recognize it as part of your mindset, it’s worth looking at.

The intention behind our actions guides the outcome

Marketing and sales seem like a “necessary evil” with this mindset, something you force yourself to do. When you look at it energetically though, it carries quite a negative charge that any marketing action we may take will then be infused with. The intention behind our actions guides the outcome and putting the intention of “I hate marketing and feel sleazy doing it, but I want people to purchase my services” doesn’t instill much trust in the offering.

Do you really want to be successful?

When I first started out on my own, I figured that the last thing I would have to worry about was my marketing, since I had been doing it for 20+ years in various corporate settings. Imagine my surprise when I realized how different it is to market someone else’s product vs being the brand of my business and marketing my services! It was a real wake-up call and it took a lot of effort to work through my discomfort and ambivalence.

Eventually I came to a moment of choice that many business owners face: do I really want to be successful? And if so, what does that mean with regards to my relationship to marketing and sales? I decided to choose becoming friends with these activities and to consciously making it about the joy of connection building.

What is your current relationship with marketing and sales?

You May Also Like…

Marketing Visibility Is an Act of Courage

Marketing Visibility Is an Act of Courage

Marketing courage comes in many flavors: e.g. the courage to stay the course even without immediate success or the courage to use a bold marketing message.

How to do marketing with integrity

How to do marketing with integrity

You have to adapt marketing formulas and make it your own. Or you can learn the marketing basics and create your own personal approach fully attuned to your authentic self.

Are you in search of a marketing silver bullet?

Are you in search of a marketing silver bullet?

Without a marketing strategy that is truly aligned with who we are, what we have to offer, and whom we are offering it to, we simply move from one potentially green marketing pasture to the next.


Submit a Comment

Your email address will not be published. Required fields are marked *