Marketing Presence Without Overwhelm for Empaths
Today’s Musings on Marketing and Magic is the fourth blog post of the 4-part series on “Creating and Sustaining Marketing Presence as an Empath” and in it I focus on the potential for feeling drained and overwhelmed with SUSTAINING marketing presence.
Why Does Marketing Presence Overwhelm Empaths and Introverts?
The purpose of marketing is to build connections with people who are interested in what you have to say and then to deepen the relationship until they are ready to purchase. Of course, that means that we are constantly engaging with a multitude of people, whether we attend networking events, participate on social media platforms, give in-person talks, etc. We are exposing ourselves to a lot of energy of others and this can be really draining if we are an empath, sensitive, intuitive, or introvert.
So, how can we create a sustainable marketing presence without getting quickly overwhelmed and then drop our marketing efforts for an extended period of time before we are ready to give it another try out of desperation to attract clients?
How to Create a Sustainable Marketing Presence Without Getting Overwhelmed
For me, there are two aspects to it: a logistical aspect and an energetic aspect.
Let’s start with the logistical aspect. As I discussed in blog post 3 of this series, consistency is key to marketing effectiveness and even a small amount every day will lead to results. What does consistency look like to you? It could be anything from dedicating 30 minutes each day to twice a week spending a couple of hours on it, all the way to having consistent marketing “spurts”, e.g. every 2 months you release a series of videos. It truly depends on your own personal style, but whatever consistency rhythm you land on, stick with it for 6 months to see if the marketing tool you chose gets you results.
The second aspect to sustaining marketing presence is your energy. As empaths, sensitives, intuitives, and introverts, we can easily be drained by these marketing activities and I have found that the most important aspect of sustaining my marketing activities is to maintain my energetic boundaries, which allows me to feel energized at the end of it rather than depleted.
Creating and sustaining marketing presence is not a sprint, it’s a marathon
Creating marketing consistency is like any other muscle building: I suggest you start small, even 10 minutes and build up to more as you go along, using energetic boundaries and experience the difference that it makes in your energy levels at the end of the day. Creating and sustaining marketing presence is not a sprint, it’s a marathon!
What is your ideal rhythm of consistency?
You can read part 1 of this series on “Creating and Sustaining Marketing Presence as an Empath”, which is about marketing visibility, here. Part 2 on the vulnerability of standing out can be found here, and part 3 on how to choose the right marketing tools is available here.
Until then, be magical!